Work

Customer engagement persuasion process in online brand communities: Social influence theory perspective

Year: 2014

Type: article

Authors: SM Poor Rezaei, Aleksej Heinze

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W93783055

FWCI: 1.675

Cites: 24

Cited by: 3

Related to: 10