Work

Buyer beware : consumer response to manipulations of online product reviews

Year: 2014

Type: article

Author: Mengzhou Zhuang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W942407431

FWCI:

Cites: 101

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Related to: 10