Work

Performance Measures for Social CRM: A Literature Review

Year: 2014

Type: conference-paper

Study design: Systematic Review

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Torben Küpper, Reinhard Jung, Tobias Lehmkuhl, Sebastian Walther, Alexander Wieneke

Institutions: University of St.Gallen, University of Bayreuth

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W95472675

FWCI: 8.45

Cites: 59

Cited by: 20

Related to: 10