Work

Business Buying Behavior

Year: 2015

Type: book-chapter

Source: Springer texts in business and economics

DOI: 10.1007/978-3-319-12463-6_4

Authors: Sabine Fließ, Wesley Johnston, Christina Sichtmann

Institutions: FernUniversität in Hagen, Georgia State University, University of Vienna

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W981423588

FWCI: 5.311

Cites: 143

Cited by: 7

Related to: 10