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Richard J. Semenik

Observed name: Richard Semenik
Institution: University of Utah
OpenAlex ID: A5000341495
Advertising and integrated brand promotion
2009 · Thomas C. O’Guinn, Chris T. Allen, et al. · Cengage Learning eBooks · 225
Chinese Managers' Attitudes toward Advertising in China
1986 · Richard J. Semenik, Nan Zhou, et al. · Journal of Advertising · 49
Preferred Solutions to the Energy Crisis as a Function of Causal Attributions
1981 · Russell Belk, John Painter, et al. · Journal of Consumer Research · 49
Promotion and Integrated Marketing Communications
2001 · Richard J. Semenik · 48
Processes and Effects in the Construction of Normative Consumer Beliefs: the Role of Television
1991 · L. J. Shrum, Thomas C. O’Guinn, et al. · ACR North American Advances · 41
Measuring preferences with hybrid conjoint analysis: The impact of a different number of attributes in the master design
1988 · William L. Moore, Richard J. Semenik · Journal of Business Research · 38
Principles of Marketing: A Global Perspective
1993 · Richard J. Semenik, Gary J. Bamossy · 30
Is there a generalized energy conservation ethic? A comparison of the determinants of gasoline and home heating energy conservation
1983 · John Painter, Richard Semenik, et al. · Journal of Economic Psychology · 28
Advertising and promotions an integrated brand approach
2012 · Richard J. Semenik, Chris T. Allen, et al. · 17
Corrective Advertising: Evolution of the Legal Theory and Application of the Remedy
1982 · Debra L. Scammon, Richard J. Semenik · Journal of Advertising · 12
Chinese Managers' Attitudes Towards Advertising: Before and After the Tiananmen Square Incident
1994 · Richard J. Semenik, Dong Tao · International Journal of Advertising · 11
Carryover Effects of Corrective Advertising
1978 · Alan G. Sawyer, Richard J. Semenik · ACR North American Advances · 11
Co-Patronage Patterns in Arts-Related Leisure Activities
1981 · Russell W. Belk, Richard J. Semenik, et al. · 9
A Study of Factors Influencing Energy Conservation Behavior
1982 · Richard J. Semenik, Russell W. Belk, et al. · ACR North American Advances · 8
The FTC'S ‘Reasonable Basis’ for Substantiation of Advertising: Expanded Standards and Implications
1983 · Debra L. Scammon, Richard J. Semenik · Journal of Advertising · 7
Corrective Advertising: An Experimental Evaluation of Alternative Television Messages
1980 · Richard J. Semenik · Journal of Advertising · 7
Correlates of Season Ticket Subscription Behavior
1980 · Richard J. Semenik, Clifford E. Young · ACR North American Advances · 6
Season ticket proneness among art attenders
1982 · Richard J. Semenik · Journal of Cultural Economics · 2
Advertising and Integrated Brand Promotion-4/E
2006 · Thomas C. O’Guinn, Chris T. Allen, et al. · 1
Gender and the Mass-Mediated Material World
1991 · Thomas C. O’Guinn, L. J. Shrum, et al. · GCB - Gender and Consumer Behavior Volume · 1
Advances in nonprofit marketing : a research annual
1985 · Russell W. Belk, Richard J. Semenik, et al. · JAI Press eBooks · 1
Message forms and effective corrective advertising : an experiment
1976 · Richard J. Semenik · OhioLink ETD Center (Ohio Library and Information Network) · 1
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Volunteerism Among Professional Males
2015 · Richard J. Semenik, Maria C. Schaeffer · Developments in marketing science: proceedings of the Academy of Marketing Science
A Test of Inducements for Stimulating Consumer Participation in Laboratory Experiments
2015 · Richard J. Semenik · Developments in marketing science: proceedings of the Academy of Marketing Science
An Exploratory Study of the Evolution of the Negative Image of Personal Selling
1979 · John J. Painter, Richard J. Semenik · ACR North American Advances
Works count: 25
Citation count: 602
H-index: 11
I10-index: 12
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