Work

Message forms and effective corrective advertising : an experiment

Year: 1976

Type: article

Source: OhioLink ETD Center (Ohio Library and Information Network)

Author: Richard J. Semenik

Institution: The Ohio State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W575315664

FWCI: 1.813

Cites:

Cited by: 1

Related to: 10