Author

Carlos Bauer

Observed name: Bauer, Carlos

Institution: University of Alabama

Observed institutions: University of Alabama, The University of Texas at San Antonio

ORCID: 0000-0003-4513-008X

Observed ORCID: 0000-0003-4513-008X

OpenAlex ID: A5006586972

Relational selling: Past, present and future

2017 · Denni Arli, Carlos Bauer, et al. · Industrial Marketing Management · 194

The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle

2019 · Richard T. Gretz, Ashwin Malshe, et al. · Journal of the Academy of Marketing Science · 28

Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem

2023 · Carlos Bauer, John M. Galvan, et al. · European Journal of Marketing · 20

Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions

2024 · Carlos Bauer, Fine Leung, et al. · Journal of the Academy of Marketing Science · 10

Conceptualizing post-sales relationship management in B2B markets: review, synthesis, and recommendations for future research

2025 · Clay M. Voorhees, Nicole M. Boylan, et al. · Journal of Business Research · 8

From my standpoint: How visual perspective affects visual experiences

2025 · Carlos Bauer, Kevin L. Sample, et al. · Journal of Retailing · 6

Revisiting the construct of data-driven decision making: antecedents, scope, and boundaries

2024 · Constant Berkhout, Abhi Bhattacharya, et al. · SN Business & Economics · 4

Inside the call: How customer service agent warmth and competence shape customer reactions

2026 · Michael C. Peasley, Carlos Bauer, et al. · Journal of the Academy of Marketing Science · 1

Balancing New Members and Non-members: Insights into the Impact of Loyalty Program Enrollments on Service Provider Performance

2025 · Ross W. Johnson, Abhi Bhattacharya, et al. · Journal of Service Research · 1

Leveraging Identification: Influencing Channel Salesperson Effort and Brand Performance

2008 · Carlos Bauer · 1

The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors

2026 · Carlos Bauer, Mansur Khamitov, et al. · Journal of the Academy of Marketing Science

Empathic concern in network sentinels and their impact on peer sales performance: a study of salespeople higher in psychopathy

2025 · Cinthia B. Satornino, Nancy J. Sirianni, et al. · Journal of Business Research

Negative Mood and Goal Achievement: the Role of Mindset Congruency in Goal Pursuit.

2015 · Carlos Bauer, Rajesh Bargave · ACR North American Advances

• Thesis: Leader Goal Orientation, Empowering Leadership, and Followers' Job Performance • Concentration : Organizational Behavior

2014 · Carlos Bauer

Implementing Marketing Strategies Through Business

2012 · Carlos Bauer

Antecedents and Consequences of Salesperson Perceptual (In)accuracy in Customer Relationships

2011 · Ryan Mullins, Michael Ahearne, et al.

Marketing - Sales Interface for New Products: Analytical and Empirical Essays

2006 · Carlos Bauer

Works count: 19

Citation count: 273

H-index: 6

I10-index: 4