Work

The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors

Year: 2026

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-025-01133-1

Authors: Carlos Bauer, Mansur Khamitov, Mathew S. Isaac, Julio Sevilla

Institutions: University of Alabama, Indiana University Bloomington, Indiana University, Seattle University, University of Georgia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7119503095

FWCI:

Cites: 51

Cited by:

Related to: 10