Author

Couchen Wu

Observed names: C. H. Wu, C.H. Wu, Cou-Chen Wu, Cou‐Chen Wu

Institution: National Taiwan University of Science and Technology

Observed institutions: National Taiwan Ocean University, National Taiwan University of Science and Technology

OpenAlex ID: A5100925140

Brand image strategy affects brand equity after M&A

2011 · Hsiang‐Ming Lee, Ching‐Chi Lee, et al. · European Journal of Marketing · 173

Exploring the continuance intention of social networking websites: an empirical research

2013 · Chia-Lin Hsu, Chih-Ching Yu, et al. · Information Systems and e-Business Management · 97

Benevolence trust: a key determinant of user continuance use of online social networks

2013 · Cou-Chen Wu, Yves Huang, et al. · Information Systems and e-Business Management · 72

Counting your customers: Compounding customer’s in-store decisions, interpurchase time and repurchasing behavior

2000 · Couchen Wu, Hsiu-Li Chen · European Journal of Operational Research · 53

The asymmetric effect of online social networking attribute-level performance

2011 · Margaret L. Sheng, Chia-Lin Hsu, et al. · Industrial Management & Data Systems · 23

Understanding Users’ Continuance of Facebook

2011 · Chia-Lin Hsu, Cou-Chen Wu · International Journal of Virtual Communities and Social Networking · 23

Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets

2007 · Couchen Wu, Chi-Cheng Luan · Journal of International Consumer Marketing · 23

High-performance copper alloy films for barrierless metallization

2010 · C.H. Lin, W.K. Leau, et al. · Applied Surface Science · 21

How to Improve E‐Satisfaction and E‐Loyalty and Strengthen the Links Between Them: Value From Regulatory Fit

2014 · Cou‐Chen Wu, Chia‐Lin Hsu · Human Factors and Ergonomics in Manufacturing & Service Industries · 19

Customer reactions to encountering consecutive service failures

2012 · Cou‐Chen Wu, Yu Husan Lo · Journal of Consumer Behaviour · 19

PDF

Bullying bystander reactions: a case study in the Taiwanese workplace

2018 · Shu‐Hua Wu, Cou‐Chen Wu · Asia Pacific Journal of Human Resources · 18

The Application of Barrierless Metallization in Making Copper Alloy, Cu(RuHfN), Films for Fine Interconnects

2010 · C.H. Lin, W.K. Leau, et al. · Journal of Electronic Materials · 17

Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence

2011 · Couchen Wu, Lieching Jang, et al. · Journal of Consumer Behaviour · 16

The Moderating Role of Referent of Focus on Purchase Intent for Consumers with Varying Levels of Allocentric Tendency in a Collectivist Culture

2008 · Couchen Wu, Lieching Jang · Journal of International Consumer Marketing · 14

Factors that influence employees' organizational identity after M & A: The acquirer and acquired perspective

2009 · Ching‐Chi Lee, Couchen Wu, et al. · Global Journal of Business Management · 12

Microstructure and electrical properties of Ho-doped BaTiO3-sputtered films

2005 · C. H. Wu, J. P. Chu, et al. · Journal of Applied Physics · 10

Effects of post annealing on the material characteristics and electrical properties of La doped BaTiO3 sputtered films

2008 · C.H. Wu, J.P. Chu, et al. · Surface and Coatings Technology · 9

Structures and properties of La- and Sm-doped BaTiO3 sputtered films: Post-annealing and dopant effects

2008 · C. H. Wu, J. P. Chu, et al. · Journal of Applied Physics · 9

A proposed method for the development of marketing mix of the tea drink market

1998 · Couchen Wu, Shwu‐Ing Wu · Asia Pacific Journal of Marketing and Logistics · 7

Electrical and Reliability Characteristics of Barrierless Cu-Based Contact for High Dielectric Constant Oxide Thin-Film Device Integration

2009 · C. H. Wu, J. P. Chu, et al. · Journal of The Electrochemical Society · 4

The coherence between resource investment and performance for sustainable development goals in T aiwan cities: A hybrid influence analysis

2023 · Ya‐Ting Chan, Cou‐Chen Wu, et al. · Sustainable Development · 3

Moderating Price Sensitivity of Low-Uncertainty Daily Eco-Friendly Products: Creating Benevolence Trust and Reducing Uncertainties

2017 · Couchen Wu, Yungliang Lin, et al. · Journal of Relationship Marketing · 3

Understanding Users’ Continuance of Facebook

2013 · Chia-Lin Hsu, Cou-Chen Wu · IGI Global eBooks · 2

Electrical and Structural Properties of Sc-Doped BaTiO[sub 3] Thin Films

2010 · J. P. Chu, W. Z. Chang, et al. · Journal of The Electrochemical Society · 2

Environmental Protection: Essentials/Antecedents of Digital Book Adoption

2016 · Couchen Wu, Sharayu Kirkole, et al. · Theoretical Economics Letters · 1

PDF

Works count: 28

Citation count: 650

H-index: 14

I10-index: 16