Work

A proposed method for the development of marketing mix of the tea drink market

Year: 1998

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555859810764445

Authors: Couchen Wu, Shwu‐Ing Wu

Institution: National Taiwan University of Science and Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017126359

FWCI:

Cites: 12

Cited by: 7

Related to: 10