Management, Economics, and Public Policy
Description: This cluster of papers focuses on the concept of market-driven management, exploring topics such as global competition, corporate responsibility, intangible assets, market orientation, brand equity, strategic marketing, corporate governance, sustainable development, innovation and imitation, and network culture.
Sibling topics: Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Service and Product Innovation, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Copyright and Intellectual Property, Customer churn and segmentation, Sharing Economy and Platforms, American History and Culture, Consumer Perception and Purchasing Behavior, Marketing and Advertising Strategies, Consumer Packaging Perceptions and Trends, Consumer Behavior and Marketing Influence, Securities Regulation and Market Practices
Parent subfield: Marketing
Domain: Social Sciences
OpenAlex ID: T14477