Work

Children's Attitude towards Television Advertisements and Influence on the Buying Behavior of Parents

Year: 2013

Type: article

Study design: Observational Study

Source: International journal of marketing, financial services and management research

Authors: Anju Gulla, Harsh Purohit

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W125890527

FWCI: 1.468

Cites: 14

Cited by: 10

Related to: 10