Work

Brand Concept Maps: A Method of Capturing Doppelganger Brand Image

Year: 2010

Type: conference-paper

Source: Open Repository and Bibliography (University of Liège)

Authors: Céline Brandt, Charles Pahud de Mortanges, Christian Bluemelhuber, Allard C.R. van Riel

Institution: University of Liège

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W12927280

FWCI: 1.408

Cites:

Cited by: 1

Related to: 10