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소비자의 구전참여가 재구매 의도에 미치는 영향

Year: 2013

Type: article

Source: 한국소비자학회 학술대회

Authors: 박기영, 류강석

Language: Korean

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1576729902

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