Work

How and When Review Length and Emotional Intensity Influence Review Helpfulness: Empirical Evidence from Epinions.com

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Chih-Hung Peng, Dezhi Yin, Chih‐Ping Wei, Han Zhang

Institutions: City University of Hong Kong, University of Missouri, National Taiwan University, Georgia Institute of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W15822898

FWCI: 3.17

Cites: 64

Cited by: 24

Related to: 10