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Exploring Strategic Organizational Engagement in Social Media: A Revelatory Case

Year: 2013

Type: conference-paper

Source: International Conference on Information Systems

Authors: Donald Heath, Rahul Singh, Jai Ganesh, Steve Kroll‐Smith

Institutions: University of North Carolina at Greensboro, Infosys (India)

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W17268491

FWCI: 7.234

Cites: 7

Cited by: 13

Related to: 10