Work

Brand Equity as a Signaling Phenomenon

Year: 1998

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp0702_02

Authors: Tülin Erdem, Joffre Swait

Institutions: University of California, Berkeley, University of Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968242447

FWCI: 37.66

Cites: 48

Cited by: 1,959

Related to: 10