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Tülin Erdem

Brand Equity as a Signaling Phenomenon
1998 · Tülin Erdem, Joffre Swait · Journal of Consumer Psychology · 1,959
Brand Credibility, Brand Consideration, and Choice
2004 · Tülin Erdem, Joffre Swait · Journal of Consumer Research · 1,351
Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
1996 · Tülin Erdem, Michael P. Keane · Marketing Science · 1,221
Brands as Signals: A Cross-Country Validation Study
2005 · Tülin Erdem, Joffre Swait, et al. · Journal of Marketing · 610
The impact of brand credibility on consumer price sensitivity
2002 · Tülin Erdem, Joffre Swait, et al. · International Journal of Research in Marketing · 562
An Empirical Analysis of Umbrella Branding
1998 · Tülin Erdem · Journal of Marketing Research · 479
Brands as Signals: A Cross-Country Validation Study
2006 · Tülin Erdem, Joffre Swait, et al. · Journal of Marketing · 384
Brand and Quantity Choice Dynamics Under Price Uncertainty
2003 · Tülin Erdem, Susumu Imai, et al. · Quantitative Marketing and Economics · 351
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
2007 · Tülin Erdem, Michael P. Keane, et al. · Marketing Science · 332
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
2004 · Tülin Erdem, Ying Zhao, et al. · Journal of Marketing Research · 302
The equalization price: A measure of consumer-perceived brand equity
1993 · Joffre Swait́, Tulin Erdem, et al. · International Journal of Research in Marketing · 293
A Dynamic Analysis of Market Structure Based on Panel Data
1996 · Tülin Erdem · Marketing Science · 266
An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
2002 · Tülin Erdem, Baohong Sun · Journal of Marketing Research · 246
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Structural Modeling in Marketing: Review and Assessment
2006 · Pradeep Chintagunta, Tülin Erdem, et al. · Marketing Science · 187
Brand Effects on Choice and Choice Set Formation Under Uncertainty
2007 · Joffre Swait, Tülin Erdem · Marketing Science · 144
Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New Developments
2013 · Andrew T. Ching, Tülin Erdem, et al. · Marketing Science · 135
Learning About Computers: An Analysis of Information Search and Technology Choice
2005 · Tülin Erdem, Michael P. Keane, et al. · Quantitative Marketing and Economics · 131
Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis
2001 · Tülin Erdem, Glenn Mayhew, et al. · Journal of Marketing Research · 130
Brand Equity, Consumer Learning and Choice
1999 · Tülin Erdem, Joffre Swait, et al. · Marketing Letters · 128
Brands: The Opiate of the Nonreligious Masses?
2010 · Ron Shachar, Tülin Erdem, et al. · Marketing Science · 114
The impact of advertising on consumer price sensitivity in experience goods markets
2007 · Tülin Erdem, Michael P. Keane, et al. · Quantitative Marketing and Economics · 92
Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels
2004 · Judi Strebel, Tülin Erdem, et al. · Journal of Consumer Psychology · 83
The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
2002 · Joffre Swait, Tülin Erdem · Journal of Marketing Research · 76
The price consideration model of brand choice
2009 · Andrew Ching, Tülin Erdem, et al. · Journal of Applied Econometrics · 68
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Testing for Choice Dynamics in Panel Data
2001 · Tülin Erdem, Baohong Sun · Journal of Business and Economic Statistics · 62
Works count: 92
Citation count: 10,380
H-index: 33
I10-index: 45
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