Work

Brands as Signals: A Cross-Country Validation Study

Year: 2005

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.2006.70.1.34

Authors: Tülin Erdem, Joffre Swait, Ana Valenzuela

Institutions: University of California, Berkeley, Baruch College, City University of New York

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2140231937

FWCI: 45.82

Cites: 66

Cited by: 610

Related to: 10