Work

The impact of brand credibility on consumer price sensitivity

Year: 2002

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(01)00048-9

Authors: Tülin Erdem, Joffre Swait, Jordan Louviere

Institutions: University of California, Berkeley, University of Florida, University of Technology Sydney

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992875111

FWCI: 25.13

Cites: 59

Cited by: 562

Related to: 10