Work

The effect of website usage and virtual community participation on brand relationships

Year: 2009

Type: article

Study design: Observational Study

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2010.030434

Authors: Hanna Kaisa Ellonen, Anssi Tarkiainen, Olli Kuivalainen

Institution: Lappeenranta-Lahti University of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994769449

FWCI: 5.433

Cites: 67

Cited by: 34

Related to: 10