Work

Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea

Year: 2015

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-015-9351-4

Authors: Dongwoo Ko, Yuri Seo, Sang-Uk Jung

Institutions: University of Pittsburgh at Greensburg, Victoria University of Wellington, Hankuk University of Foreign Studies

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010508673

FWCI: 8.018

Cites: 26

Cited by: 62

Related to: 10