Work

Practices and problems in marketing technological innovations

Year: 1985

Type: article

Source: European Management Journal

DOI: 10.1016/s0263-2373(85)80030-x

Author: Philip A. Dover

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012188296

FWCI:

Cites: 9

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Related to: 10