Work

Does IT Matter where the Word-of-Mouth occurs?: an Empirical Study on the Sales Impact of the Distribution of Online User Reviews.

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Wenqi Zhou, Wenjing Duan

Institutions: Duquesne University, George Washington University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W201484868

FWCI: 0.792

Cites: 33

Cited by: 1

Related to: 10