Work

The effect of self-confidence and anxiety on risk reduction strategies for an innovative product

Year: 1977

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02722005

Authors: Peter Hermann, William B. Locander

Institution: University of Houston

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016207199

FWCI:

Cites: 25

Cited by: 8

Related to: 10