Work

Leveraging the Buzz – From Fan to Lead Generation in BMW’s Pre-Communication

Year: 2012

Type: article

Source: Marketing Review St Gallen

DOI: 10.1365/s11621-012-0148-z

Authors: Kirsten Mrkwicka, Florian Resinger, Marcus Schögel

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017757795

FWCI: 0.713

Cites: 24

Cited by: 1

Related to: 10