Work

Probing brand luxury: A multiple lens approach

Year: 2012

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2011.64

Authors: Karen W Miller, Michael K Mills

Institutions: University of Southern Queensland, University of Southern California

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018474649

FWCI: 7.844

Cites: 70

Cited by: 74

Related to: 10