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Michael K. Mills

Observed names: MICHAEL K. MILLS, Michael K Mills, Michael Kenneth Mills, Michael Mills, Mills, Michael K.
OpenAlex ID: A5020009472
Contributing clarity by examining brand luxury in the fashion market
2011 · Karen W. Miller, Michael K. Mills · Journal of Business Research · 193
Probing brand luxury: A multiple lens approach
2012 · Karen W Miller, Michael K Mills · Journal of Brand Management · 74
Uncovering Victoria's Secret
2013 · Margee Hume, Michael Mills · Journal of Fashion Marketing and Management · 65
Social and Emotional Determinants of Victim Crime Reporting
1979 · Martin S. Greenberg, Chauncey E. Wilson, et al. · Social Psychology Quarterly · 39
Deviant Consumer Behavior: a Different View
1979 · Michael K. Mills, Thomas V. Bonoma · ACR North American Advances · 24
Using the Jazz Metaphor to Enhance Student Learning and Skill Development in the Marketing Research Course
2010 · Michael Kenneth Mills · Journal of Marketing Education · 15
Environmentally-Active Consumers' Preferences for Zero-Emission Vehicles: Public Sector and Marketing Implications
2008 · Michael K. Mills · Journal of Nonprofit & Public Sector Marketing · 13
The Impact of Item Price Removal in Scanner Supermarkets: A Survey Study of Los Angeles Shoppers
1982 · BRIAN F. HARRIS, MICHAEL K. MILLS · Journal of Consumer Affairs · 12
Probing Brand Luxury: A Multiple Lens Approach
2017 · Karen W. Miller, Michael K. Mills · Springer eBooks · 5
Energy Issues and the Retail Industry: Public Policy/Marketing Implications
1984 · Michael K. Mills · Journal of Public Policy & Marketing · 5
Deviance and Dissatisfaction: an Exploratory Study
1981 · Michael K. Mills · ACR North American Advances · 5
Innovation in the teaching of sustainability in the business classroom via a combined model of experiential learning, reflective practice and metaphor
2012 · Michael K. Mills, Andrea Quinn · University of Southern Queensland ePrints (University of Southern Queensland) · 4
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Public Policy and Shopping Effectiveness: The Case of Item-Price Removal
1983 · Michael K. Mills, Brian F. Harris · Journal of Public Policy & Marketing · 4
A power-contextual analysis of deviant consumer behavior in retail stores
1979 · Michael K. Mills · University Microfilms International eBooks · 4
Seeing Jazz - Doing Research
2009 · Michael K. Mills · International Journal of Market Research · 3
Retail Education: Bridging the Gap
2015 · Michael K. Mills · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Using the jazz metaphor to teach the strategic capstone course
2009 · Michael K. Mills · University of Southern Queensland ePrints (University of Southern Queensland) · 2
Strategic market management, Pacific Rim edition
2005 · David A. Aaker, Michael K. Mills · 2
An Information-Processing View of Consumer Behavior
1983 · Michael K. Mills, Thomas V. Bonoma · Contemporary Psychology · 2
Sources Shoppers Use to Pick Stores
1980 · Elizabeth C. Hirschman, Michael K. Mills · Journal of Advertising Research · 2
Towards Better Theory and Practice in Marketing Education: A Choice-Based, Application-Oriented Approach
2015 · Kenneth Bahn, Michael K. Mills · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Doing more with less: toward a parsimonious approach to examining brand luxury
2010 · Karen W. Miller, Michael K. Mills · University of Southern Queensland ePrints (University of Southern Queensland) · 1
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Examining fashion brand luxury DNA
2010 · Karen W. Miller, Michael K. Mills · 1
Strategic Retail Fashion Market Positioning: A Comparative Analysis
1985 · Michael K. Mills · Journal of the Academy of Marketing Science · 1
Promoting to Home-Fashion Shoppers
1983 · Michael K. Mills · Journal of Advertising Research · 1
Works count: 39
Citation count: 480
H-index: 8
I10-index: 8
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