Work

Strategic Retail Fashion Market Positioning: A Comparative Analysis

Year: 1985

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729947

Author: Michael K. Mills

Institution: University of Southern California

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018928800

FWCI:

Cites: 3

Cited by: 1

Related to: 10