Work

Why we buy what we buy: A theory of consumption values

Year: 1991

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(91)90050-8

Authors: Jagdish N. Sheth, Bruce I. Newman, Barbara L. Gross

Institutions: University of Southern California, DePaul University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024924955

FWCI: 8.899

Cites: 41

Cited by: 4,916

Related to: 10