Work

How Much can you Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information

Year: 2011

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2011.01.002

Authors: Lee-Yun Pan, Jyh-Shen Chiou

Institutions: Feng Chia University, National Chengchi University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046828035

FWCI: 24.36

Cites: 44

Cited by: 353

Related to: 10