Work

The Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Travel & Tourism Marketing

DOI: 10.1080/10548408.2013.803394

Authors: Fereshte Rasty, Chia-Jung Chou, Davood Feiz

Institutions: Semnan University, Tajen University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051964142

FWCI: 5.005

Cites: 92

Cited by: 42

Related to: 7