Work

Web Site spill over to email campaigns: The role of privacy, trust and shoppers' attitudes

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2009.02.028

Authors: Anne-Sophie Cases, Christophe Fournier, Pierre-Louis Dubois, John F. Tanner

Institutions: Université Montpellier 2, Université de Montpellier, MBS School of Business, Université Montpellier 1, Université Paris-Panthéon-Assas, Laboratoire de recherche en sciences de gestion Panthéon-Assas, Baylor University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090771295

FWCI: 10.23

Cites: 38

Cited by: 109

Related to: 10