Work

The impact of surfer/seeker mode on the effectiveness of website characteristics

Year: 2010

Type: article

Source: International Journal of Advertising

DOI: 10.2501/s026504871020135x

Authors: Andrea J.S. Stanaland, Juliana Tan

Institutions: Radford University, Urban Redevelopment Authority

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093889751

FWCI: 8.136

Cites: 7

Cited by: 21

Related to: 10