Work

Who Does the Marketing in Retailing? A Case Study of Organizational Selling Behaviour in a Large Complex Organization

Year: 1993

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569310026646

Authors: Sandra Hogarth‐Scott, Stephen T. Parkinson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094077433

FWCI: 6.201

Cites:

Cited by: 9

Related to: 10