Work

About the nature and future of interactive marketing

Year: 1998

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1002/(sici)1520-6653(199824)12:1<63::aid-dir8>3.0.co;2-c

Author: Stephan H. Haeckel

Institution: IBM (United States)

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109909312

FWCI: 5.516

Cites: 5

Cited by: 125

Related to: 10