Work

Improvement of methodical approaches to higher schools' marketing activity assessment on the basis of Internet technologies application

Year: 2014

Type: article

Abstract: The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet, substantiates the stages of its implementation and provides the approbation results; suggests strategic directions for the improvement of functioning and quality improvement of a higher school site, which makes it possible to improve the efficiency of their marketing activity on the basis of the Internet technologies application.

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Elizaveta E. Tarasova, Evgeny A. Shein

Institution: Belgorod University of Cooperation, Economics and Law

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W2188482297

FWCI: 3.078

Cites: 6

Cited by: 7

Related to: 10