Work

The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (a Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya)

Year: 2015

Type: article

Study design: Observational Study

Author: Megan Faustine

Institution: Petra Christian University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2189648029

FWCI: 0.643

Cites: 20

Cited by: 6

Related to: 10