Work

The Effect of Central and Peripheral Cues on Online Review Helpfulness: A Comparison between Functional and Expressive Products

Year: 2015

Type: conference-paper

Source: International Conference on Information Systems

Authors: Mohammadreza Mousavizadeh, Mehrdad Koohikamali, Mohammad Salehan

Institutions: University of North Texas, California State Polytechnic University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2197200809

FWCI: 3.073

Cites: 100

Cited by: 18

Related to: 10