Work

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Year: 2014

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2399676

Authors: Harikesh Nair, Sanjog Misra, William Hornbuckle, Ranjan Mishra, Anand Acharya

Institutions: Stanford University, University of Chicago, MGM Resorts International (United States)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2201056788

Cites: 34

Cited by: 11

Related to: 10