Work

Seller reputation or product presentation? An empirical investigation from cue utilization perspective

Year: 2016

Type: article

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2015.12.006

Authors: Qiuzhen Wang, Xiling Cui, Liqiang Huang, Yiling Dai

Institutions: Zhejiang University, Hong Kong Shue Yan University, Kyoto University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Ministry of Education of the People's Republic of China, Research Grants Council, University Grants Committee

Awards: 个性化模式下在线评论有用性形成机制研究, G3076013115, G3289547407, 多信息线索及其交互作用对在线购买决策的影响机制：基于认知神经科学方法

OpenAlex ID: W2228491990

FWCI: 11.3

Cites: 74

Cited by: 101

Related to: 10