Work

Inbound and Outbound Marketing Techniques: a Comparison Between Italian and Romanian Pure Players and Click and Mortar Companies

Year: 2015

Type: article

Abstract: Despite the large number of blog posts and articles regarding the use of Inbound and Outbound Marketing techniques, no research articles compares the propensity of companies towards these opposite types of marketing techniques among different countries. The present study is mainly focused on literature review of Inbound vs Outbound Marketing and acknowledge the academic community, interested in Content Marketing studies, about the availability of data sets regarding the implementation of these techniques at the level of Italian and Romanian pure players and click and mortar companies, which will be explored in the near future through appropriate statistical methods within the framework of a cross-cultural research.

Source: RePEc: Research Papers in Economics

Authors: Elisa Rancati, Federica Codignola, Alexandru Căpăţînă

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

OpenAlex ID: W2254136491

FWCI:

Cites:

Cited by: 15

Related to: 10