Work

From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising

Year: 2016

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20862

Authors: Jing Zhang, En Mao

Institutions: San Jose State University, Nicholls State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2254875328

FWCI: 18.85

Cites: 45

Cited by: 219

Related to: 10