Work

Role of Gender in Influencing Consumers' Attitude Towards Online Advertising

Year: 2014

Type: article

Study design: Observational Study

Source: Indian Journal of Marketing

DOI: 10.17010/ijom/2014/v44/i12/80009

Authors: Meghna Verma, Saranya R.

Institutions: M S Ramaiah Institute of Management, M S Ramaiah University of Applied Sciences

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2335948699

FWCI: 1.539

Cites:

Cited by: 5

Related to: 10