Work

Consequentiality of Celebrity Endorsement on the Purchase Decisions of the Consumers

Year: 2016

Type: article

Study design: Observational Study

Source: Asian Journal of Research in Social Sciences and Humanities

DOI: 10.5958/2249-7315.2016.00171.4

Authors: K. Soniya, P. Karthikeyan

Institution: Happy Valley Business School

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2345877778

FWCI:

Cites:

Cited by:

Related to: 10