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Influence of Pop Culture, Emotional Trust, Inconsistent Reviews and Consumer Purchase Intention on Zalora’s Women Product in Indonesia

Year: 2016

Type: article

Abstract: The paper observed the several variables which impacts on the female consumer purchase intention on Zalora products in Indonesia. Respondents in this study were women aged 18-30 years who have a Facebook account and like the Facebook fanpage of Zalora Indonesia (https://www.facebook.com/ZaloraIndonesia). This study used analysis of Structural Equation Modeling (SEM). The data were processed with IBM SPSS AMOS 21.The analysis results in this study showed that pop culture, emotional trust and inconsistent reviews impacted on the female consumer purchase intention on the Zalora products in Indonesia.

Source: Scholedge International Journal of Management & Development

DOI: 10.19085/journal.sijmd030201

Author: Ratih Puspitaningtyas Faeni

Institution: Universitas Budi Luhur

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2397601945

FWCI:

Cites: 43

Cited by: 1

Related to: 10