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Consumers' Willingness to Buy Brand Ginseng Products and its Empirical Study on the Influence Factors

Year: 2016

Type: conference-paper

Abstract: This Logistic model on consumers' willingness to buy brand ginseng products and measurement analysis of influencing factors.Results show that consumers buy brands of ginseng products under the influence of a variety of factors, the primary factor for the consumer's personal factors, including consumer's gender, age, marital status, level of education, household size, household income, prices, purchases, etc.; followed by the awareness of consumers.This article will from three aspects of ginseng to build brand strategy system.

Source: International Conference on Education, Management and Computing Technology (ICEMCT)

DOI: 10.2991/icemct-16.2016.6

Authors: Yundi Dai, Yanjiao Wen, Wei Xie, Huimin Li

Institution: Jilin Agricultural University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2408554010

FWCI:

Cites: 1

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Related to: 10