Work

The Influences of Price Promotion, and Celebrity Endorser on Brand Equity and Willingness to Purchase

Year: 2005

Type: article

Study design: Observational Study

Author: Kai-Chieh Chan

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W242550310

FWCI:

Cites: 30

Cited by: 1

Related to: 10