Work

Social Networks and Online Advertising: Should Companies Promote Their Brand Fan Page or Their Brand Website?

Year: 2015

Type: book-chapter

Study design: Observational Study

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-19428-8_137

Authors: Jean-Eric Pelet, Saïd Ettis, Salma Hammami, Alexandre Schwob

Institutions: Laboratoire d'Economie et de Management de Nantes Atlantique, Nantes Université, University of Gabès, Tunis University, Tunis El Manar University, Aalto University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2467752352

FWCI:

Cites: 33

Cited by: 2

Related to: 10