Work

When Do Viewers Share Viral Video Advertising? the Role of Brand Prominence and Brand Disclosure Timing

Year: 2016

Type: conference-paper

Source: Global marketing conference proceeding

DOI: 10.15444/gmc2016.05.09.03

Authors: Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee, Kate M. Keib, Camila Espina, Kacy Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2499674875

FWCI:

Cites:

Cited by:

Related to: 10